The Gruen Transfer — Episode 3: MasterChef

You are watching the episode MasterChef How do you Sell? Exploring how advertising sells MasterChef and how MasterChef sells you. Raking in cash through ad sales, product placement and merchandising.

The Pitch: Western Australia should become it's own country

Ad Crunch: Analysing a provocative World Wildlife Fund ad, what does this piece of communication acheive and how effective is it.