The Food That Built America — Episode 3: The Kings of Burgers

You are watching the episode The Kings of Burgers In the 1950s, Ray Kroc franchises McDonald's nationwide, but right behind Kroc, a wave of other entrepreneurs try to cash in on the fast-food restaurant craze. Two Florida visionaries start up what will become Kroc's biggest rival, by re-inventing their kitchen's equipment into the pioneering "flame broiler."